In a saturated tourism market, MACO wanted the Caribbean sun to shine through.

Scene

MACO was looking for ways to increase its readership; but, with limited channels and previous attempts achieving only modest results, the team needed something more sustainable.

Action

We developed a self-sustaining digital platform, called MACO World, to provide a seamless digital experience that worked with existing publications.

Conclusion

The online lifestyle magazine transformed the readership experience, freshened up a fifteen-year-old company, and attracted new, digital-savvy audiences.

By distributing video content, MACO has increased its audience by 220%, and grown advertising revenues
by 250%.

The programme is now being expanded across other regions.