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What is the value to sports brands of digital and social media, especially to their commercial partners? Traditionally brands and their commercial partners see the bulk of their exposure during sporting events. But with the advent of the digital revolution and 24×7...

The short answer is yes. If you are sharing content on social media platforms, then those platforms tend to make money from your content. It does not matter if your video gets one view or goes viral. The free platforms look at their overall audience volume, across the...

I recently came across an interesting statistic. 72% of fans who watch a sporting event will watch at least 90 minutes of background video before and after the actual event. Fans want to know what is happening behind the scenes as much as what happens during the...